Project Overview
This project is to develop a consumer-packaged product tailored to a specific special-needs group. Participants may choose to redesign an existing product to enhance its accessibility and user experience or create a completely new, hypothetical brand. The primary objective is to develop a more effective interface that improves the overall quality of experience for the end user.
Additional Information
Year: April 2024
Collaborators:
Delusha Wanigasuriya & Jenine Paulose
Delusha Wanigasuriya & Jenine Paulose
Type: Packaging Design, Branding
Software: Adobe Illustrator, Adobe Photoshop & Procreate
Rationale
Our group recognized the challenges individuals with visual impairments may face when navigating packaging. For those with colour blindness, similar shades within the design may make it difficult to differentiate between elements. To address this, we have carefully selected a colour palette that enhances visibility for colour-blind users. Additionally, we are implementing NaviLens technology to improve accessibility for individuals who are blind, ensuring an inclusive and user-friendly packaging experience for all.
