Project Overview
Redesign an existing consumer package from the foods & beverages categories. This package should be a flavour from a line of branded products. You must show how your redesign can effectively differentiate across three varieties.
Additional Information
Year: February 2024
Collaborators:
Delusha Wanigasuriya & Jenine Paulose
Delusha Wanigasuriya & Jenine Paulose
Dimensions: 8x21 cm
Type: Packaging Design, Branding
Software: Adobe Photoshop & InDesign
Final Designs
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Rationale
Would you buy this BBQ sauce instead of the old Diana Sauce? The Diana Sauce redesign aims to appeal to young adults and middle-aged consumers, bringing out the gourmet feel.
The stamped-like effect gives a more suitable approach highlighting the flavours and foods that pair well with the sauce. Ensuring legibility and focusing on essential product information. Every piece of information written on the bottle matters most for both the consumer and product. The design meets modern standards of “good design” by being clear, sensible, and visually appealing. Ultimately, it enhances the Diana Sauce brand, helping it represent its gourmet product line effectively.
